“Def Jam or Universal bought the brand. I think the ‘beef’ [with us and Jay-Z] was that Jay made it clear he didn’t want me or Biggs to be a part of it. That’s really where it was at. Now that he doesn’t work for Def Jam anymore, he doesn’t have the right to use the name. So there’s no reason for us not to use it. It’s there, and it’s a brand that’s not being used. So I was like, ‘I’ll take it.’ It always meant something to me.”
Dash recently chopped it up in a interview with Dazed Digital. He talked his old projects, new objectives and his love for music.
Dazed Digital: What were your fondest memories growing up in Harlem? Damon Dash: Shit, I had so many. Harlem defined my business, my aesthetic, my swagger, the way I carry myself and the way I carry other people. I was a real participant of Harlem. I remember roller-skating at the rink, The Apollo on Wednesdays, amateur night, everyone went. We just needed an event to get dressed up and be fly. I would throw parties at the Cotton Club, we had a crew called The Best Out. Roc-A-Fella was adapted from The Best Out, we used to give the first 100 girls a bottle of champagne, it wasn’t about making money, it was about having fun.
DD: What’s the deal with the Blak Roc project? Damon Dash: I’m going to tell you a story. Birthdays to me are very important. It was Raquel’s birthday (who works with me) and they were going to The Black Keys concert. I was like, what the fuck you going to a concert and I’m not invited? They said it was sold out. I was like, who are these Black Keys that you all played me for? I started to listen to them and it became my theme music. I became a fan. Not in a business way but a genuine – I wonder what they do every day? – fan. I was like, yo, find them.
New section on the site called “Spotlight”. Blakroc released one of the freshest albums of the year while you were getting wasted in the club. A unique infusion of hip-hop,rock, blues, and soul…if you haven’t heard about Blakroc yet than you are missing out.